Sony PIX & Sports – Insidious Screening & College Activation

• At Awegust, we believe in creating experiences that blur the line between reel and real. Our collaboration with Sony PIX for the chilling horror franchise Insidious was all about amplifying suspense, thrill, and engagement—both on-screen and off-screen.

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  The Screening Event

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  For the premiere of Insidious: The Red Door on Sony PIX, Awegust curated an immersive experience that mirrored the eerie universe of the film. Guests were welcomed into atmospheres filled with dark lighting, suspenseful soundscapes, and thematic décor inspired by the film’s signature “doorway to terror.” Every detail was designed to build anticipation and immerse audiences in the haunting vibe of Insidious. Media interactions, curated previews, and social-driven engagement further heightened the buzz around the premiere, ensuring it wasn’t just a screening—it was an event.

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  The College Activation

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  To connect with younger audiences, Awegust designed an on-ground college activation campaign that brought Insidious right into student life. Horror-themed installations, spooky photo booths, interactive games, and escape-room-style challenges turned campuses into live experiences of fear and fun. Students were encouraged to capture and share their moments online using branded hashtags, creating a strong digital ripple effect. Exclusive merchandise and contest-based rewards added to the excitement, making Sony PIX the talk of the campus.