Tanaav 2 Press Meet

Awegust Presents: Tanaav 2 Press Meet

Series That Set the Stage

Tanaav—an Indian adaptation of the acclaimed Israeli thriller Fauda—returns with a more intense, action-fueled second season. Directed by Sudhir Mishra and E. Niwas, the sequel premiered in two volumes: the first six episodes released in September 2024, followed by Volume 2 in December 2024.

The series follows Kabir Farooqui (Manav Vij) as he battles a new, fearsome adversary—Al-Damishq (Gaurav Arora)—against the backdrop of Kashmir’s volatile terrain. The narrative explores themes like national loyalty, blurred moral boundaries, and the sacrifices made in the name of duty.

Awegust’s Vision: Crafting a Press Meet with Purpose

1. Emotion-Driven Framing

The press meet was designed to echo the core theme of the show—heightened tension and imminent danger. The staging, lighting, and backdrop visuals brought the drama’s emotional pulse into the live space, effectively channeling the show’s intensity into a controlled, journalistic environment.

2. Highlighting Cast Depth & Character Complexity

Guided discussions emphasized the show’s gritty edge. Manav Vij spoke candidly about rigorous physical prep and deep character immersion, while Gaurav Arora underscored the heightened stakes and layered storytelling that mark the second season .

3. Amplifying Brand Association & Strategic Messaging

Awegust ensured that the event reinforced Sony LIV and Applause Entertainment’s commitment to high-quality, hard-hitting narratives. Discussion points around Kashmir’s complexity, moral ambiguity, and the nature of warfare were seamlessly woven into the scripted narrative supported by director Sudhir Mishra’s vision .

4. Fueling Media Momentum and Release Buzz

Timed close to the premiere—Volume 1 in early September and Volume 2 in December—the press meet served as catalyst alignment with the show’s marketing push. The launch messaging, including campaign visuals like “Feeling the Tanaav,” sustained intrigue and heightened audience anticipation